Miscellaneous DMP - CEP integration information

Owned by Former user (Deleted)
Last updated: Apr 23, 2019 by Florian Wilhelm


  1. What happens when contact is added to/ removed from DMP Audience or DMC Group (and how if API call or any other sync).
    • If a user is added to or removed from the DMP audience then DMP sends the user to the CEP group through API call subscribe member (if adding user) and unsubscribe member (if removing user)

  2. Which information are sent to CEP?
    • Only the user id and group ID is sent to the CEP group.

  3. Is it possible to easily replace it with one integration?
    • There are two different actions that occur to send a user to CEP one is to send to CEP group and other is to send to the CEP whiteboard events. 
    • For adding to CEP group a subscribe member API call is done from DMP. While for whiteboard a DMP add event API call is done from DMP. These are two separate API calls and the only way for DMP to distinguish between the two is by having separate integrations for each.
    • In CEP Whiteboard there are two separate events “Enters DMP audience” and “Enters group”. If these two events can be combined into one i.e. “Enters (CEP) group” i.e. if there is no distinction between the two events then both the integrations can be replaced with one. (Would like someone from CEP to confirm this)
    • Note: The DMP - Whiteboard audience does not appear in CEP group currently. The DMP - Whiteboard audience only appears in the Whiteboard event "Enters DMP audience".

  4. How DMP/CEP matching occurs From my understanding there are currently 2 ways: Initially can we confirm that these are both correct and have been tested to match between platforms?
    # User clicks on an email from CEP and lands on a DMP landing page
    # User inputs their email address on a landing page where the DMP pixel fires