Lookalike Audiences

Lookalike Audiences allow you to target more people who look like an established input audience. Based on a trained model that analyzes many datapoints, the Lookalike Audience uses an existing pool of users to build a Lookalike Audience of users that are similar to the input audience. Lookalike Audiences can be used to support any business objective: targeting people who are similar to converted users, people that have certain interests, or simply to drive additional awareness of a brand. The Mapp Lookalike Audiences update in real-time which gives you a unique opportunity to target them at an early stage. The entries described below provide detailed information and guidelines on how to work with the Lookalike Audience feature of the Mapp DMP. This includes entries about:

• Overview - Information about the Lookalike Audience overview page.

• Create - Information and guidelines on how to create a Lookalike Audience.