Pixel Data

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Last updated: Mar 31, 2021 by anton.vandijk (Unlicensed)Version comment
1 min read

This section covers all information about the data attributes that will be collected by the the DMP Pixels.

Contents of the Table

Standard Attributes

An overview of what attributes (data) are being collected by default.

KeyValueInfoAPI Identifier
Timestamp2016-06-09 04:47:13.000
flx_timestamp
Date

06/09/2016


flx_date
Hour12
flx_hour
User ID3899573f-ff0e-4a80-4791-b96e060aa7efMapp Cookie IDflx_uuid
Pixel ID11223
flx_pixel_id
Event Type2
flx_event_type
Interaction Type*4
flx_interaction_type
Interaction Value*20
flx_interaction_value
Custom (Success) Event ID*1450
flx_segment_dmp, flx_conversion_dmp 
User IP80.113.22.2
flx_user_ip
User IP Truncated80.113.22.0
flx_user_ip_truncated
Geo CountryNLD
flx_geo_country
Geo StateNB
flx_geo_region
Geo CityEindhoven
flx_geo_city
Geo Latitude52.500000
flx_geo_lat
Geo Longitude5.750000
flx_geo_long
Browser1
flx_browser
Browser Version51.0.2704.84
flx_browser_version
Browser Languageen
flx_browser_language
Browser Language Countryuk
flx_browser_language_country
Operating System3
flx_operating_system
Operating System Version3.11
flx_operating_system_version
Device Type3
flx_device_type
Device Brandapple
flx_device_brand
Referer URL

http://www.site-domain.com/electronics


flx_referer_url
Event Referer URLhttp://www.site-domain.com/home
flx_event_referer_url
Event URLhttp://www.site-domain.com/product-details-123
flx_event_url
Site Domainsite-domain.com
flx_site_domain
External Pixel ID**56789
flx_external_pixel_id
Customer User ID

77fac0a6765bc24d817a6e24803419de64b00c2a


flx_customer_id
Server Side Fingerprint

85be813dbc9bd0f81e76ea6eee37389074f76036


flx_server_side_fingerprint
External Data

{"key":"value}


flx_external_data

*This value is only populated for interaction events which applies on all successive pixel fires that are triggered by the enabled Interaction Tracking Modules and/or to the configured Custom Events and/or Custom Success Events.

**This value is only populated in case the 'epx' parameter is included in a pixel URL that is implemented in an external system for piggybacking purposes.

Module(s) Attributes

The following attributes will only be collected when the relevant On-Site module is enabled.

Standalone
ModuleKeyValue
Browser Data





Screen Resolution Height1080
Screen Resolution Width1920
Browser Resolution Height421
Browser Resolution Width1920
Page Height421
Browser Date2016-06-09 13:41:15
Browser Timezone Offset-120
User DetailsUser AgentMozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.84 Safari/537.36
External Data
ModuleKeyJSON Example
Webform Inputname*{"billing_company":"Mapp"}
Hashed Email

email_md5{"email_md5":"9a93efa79aa9f5d35e14bc55a3e16dc4"}
email_sha1{"email_sha1":"ccb9adde72603318101eee57f919ed4debc4a924"}
email_sha256{"email_sha256":"cc779c04191c2e736d89e45c11339c8382832bcaf70383f7df94e3d08ba7a6d9"}
Common Wordscommon_words{"common_words":["sport","football","club","league","soccer"]}
Average Price on Pageavg_price{"avg_price":"33.17"}
Clicked Elementsclick{"click":"<LI className=uk-button sport active> Foot"}
URL Parametersname**

{"utm_source":"adwords","utm_medium":"search","utm_campaign":"brand_awareness"}

* It automatically assigns the name of the input field as key for this (new) DMP attribute.
** It automatically assigns the key of the URL parameter as key for this (new) DMP attribute.