Pixel Data
- Former user (Deleted)
- anton.vandijk (Unlicensed)
- Former user (Deleted)
- Aleksandra Klusińska (Unlicensed)
This section covers all information about the data attributes that will be collected by the the DMP Pixels.
| Contents of the Table |
|---|
Standard Attributes
An overview of what attributes (data) are being collected by default.
| Key | Value | Info | API Identifier |
|---|---|---|---|
| Timestamp | 2016-06-09 04:47:13.000 | flx_timestamp | |
| Date | 06/09/2016 | flx_date | |
| Hour | 12 | flx_hour | |
| User ID | 3899573f-ff0e-4a80-4791-b96e060aa7ef | Mapp Cookie ID | flx_uuid |
| Pixel ID | 11223 | flx_pixel_id | |
| Event Type | 2 | flx_event_type | |
| Interaction Type* | 4 | flx_interaction_type | |
| Interaction Value* | 20 | flx_interaction_value | |
| Custom (Success) Event ID* | 1450 | flx_segment_dmp, flx_conversion_dmp | |
| User IP | 80.113.22.2 | flx_user_ip | |
| User IP Truncated | 80.113.22.0 | flx_user_ip_truncated | |
| Geo Country | NLD | flx_geo_country | |
| Geo State | NB | flx_geo_region | |
| Geo City | Eindhoven | flx_geo_city | |
| Geo Latitude | 52.500000 | flx_geo_lat | |
| Geo Longitude | 5.750000 | flx_geo_long | |
| Browser | 1 | flx_browser | |
| Browser Version | 51.0.2704.84 | flx_browser_version | |
| Browser Language | en | flx_browser_language | |
| Browser Language Country | uk | flx_browser_language_country | |
| Operating System | 3 | flx_operating_system | |
| Operating System Version | 3.11 | flx_operating_system_version | |
| Device Type | 3 | flx_device_type | |
| Device Brand | apple | flx_device_brand | |
| Referer URL | flx_referer_url | ||
| Event Referer URL | http://www.site-domain.com/home | flx_event_referer_url | |
| Event URL | http://www.site-domain.com/product-details-123 | flx_event_url | |
| Site Domain | site-domain.com | flx_site_domain | |
| External Pixel ID** | 56789 | flx_external_pixel_id | |
| Customer User ID | 77fac0a6765bc24d817a6e24803419de64b00c2a | flx_customer_id | |
| Server Side Fingerprint | 85be813dbc9bd0f81e76ea6eee37389074f76036 | flx_server_side_fingerprint | |
| External Data | {"key":"value} | flx_external_data | |
*This value is only populated for interaction events which applies on all successive pixel fires that are triggered by the enabled Interaction Tracking Modules and/or to the configured Custom Events and/or Custom Success Events. **This value is only populated in case the 'epx' parameter is included in a pixel URL that is implemented in an external system for piggybacking purposes. | |||
Module(s) Attributes
The following attributes will only be collected when the relevant On-Site module is enabled.
Standalone
| Module | Key | Value |
|---|---|---|
| Browser Data | Screen Resolution Height | 1080 |
| Screen Resolution Width | 1920 | |
| Browser Resolution Height | 421 | |
| Browser Resolution Width | 1920 | |
| Page Height | 421 | |
| Browser Date | 2016-06-09 13:41:15 | |
| Browser Timezone Offset | -120 | |
| User Details | User Agent | Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.84 Safari/537.36 |
External Data
| Module | Key | JSON Example |
|---|---|---|
| Webform Input | name* | {"billing_company":"Mapp"} |
| Hashed Email | email_md5 | {"email_md5":"9a93efa79aa9f5d35e14bc55a3e16dc4"} |
| email_sha1 | {"email_sha1":"ccb9adde72603318101eee57f919ed4debc4a924"} | |
| email_sha256 | {"email_sha256":"cc779c04191c2e736d89e45c11339c8382832bcaf70383f7df94e3d08ba7a6d9"} | |
| Common Words | common_words | {"common_words":["sport","football","club","league","soccer"]} |
| Average Price on Page | avg_price | {"avg_price":"33.17"} |
| Clicked Elements | click | {"click":"<LI className=uk-button sport active> Foot"} |
| URL Parameters | name** | {"utm_source":"adwords","utm_medium":"search","utm_campaign":"brand_awareness"} |
| * It automatically assigns the name of the input field as key for this (new) DMP attribute. ** It automatically assigns the key of the URL parameter as key for this (new) DMP attribute. | ||