Custom Audiences

Custom Audiences allows you to segment users on the hundreds of data points you have collected or integrated with Mapp. This entry provides detailed information and guidelines on how to work with the Custom Audience feature of the Mapp DMP. This includes entries about:

• Overview - Information about the Data Collection overview page.
• Create - Information and guidelines on how to create a Custom Audience. 
• Audience matching process and Use Cases  - A variety of use cases regarding our Custom Audience feature.