Create a Tracking Pixel

This section covers all information about creating pixels within our Data Collection feature. 

Contents on This Page


The Data Collection Overview shows all information regarding your Pixels. In addition to this page can also redirect you to our Custom Data and Data Collection Insights features. 


Create Pixel
  1. Click 'Create' on the overview page. 
  2. Provide a descriptive name for your Pixel. 
  3. Add one or multiple labels. The system will show suggestion of existing labels when typing. Click on the suggestion to add the label. It's also possible to create new labels by typing them in the box. 
  4. Set your On-Site Pixel modules. Please refer to Modules for more information about this feature.
  5. Click 'Configure' to proceed to the next step or click om 'Go To Export' to export the code without configuring. 

Please not the exporting the code without configuring does not have implications on the performance of the pixel. The pixel will collect data.

On-Site Pixel ModulesFeatures

Please refer to the Modules entry for more information about the On-Site Pixel modules that can be enabled per pixel.

Contextual data

Please refer to the Contextual Data entry for more information about this feature that can be enabled per pixel.

Custom Code

It is possible to write your own JavaScript code and execute it via the DMP On-Site Pixel. Please refer to Custom Data for more information.

Pixel Activity Monitor

The Pixel Activity Monitor can be enabled as an On-Site pixel module and serves as a tool to verify the DMP pixel is active on the website. It will pop-up as a floating and draggable element in your browser and shows all data events that are initiated by the implemented pixel script. This also includes interaction events like ‘Time on Page’, ‘Page Scroll’, and ‘Form Interactions’ that are originating from the default pixel modules. Please note that this module is not available by default.

A step-by-step guide on how to enable the Pixel Activity Monitor:

  1. Reach out to your DMP Account Manager to activate this module..
  2. Go to Data Collection and create a new Pixel or choose an existing one. 
  3. Tick the box to enable the Pixel Activity Monitor for this Pixel and click on Save and Export.
  4. Browse to the corresponding website and add to the URL.


Note that the tool can also be used for demo purposes. An extension like Greasemonkey (Firefox) can be used to automatically run the Pixel script on a given website.