Custom Events

Custom (Success) Events can be configured to track and capture specific user behaviour on a website which could serve as ingredients for Custom Audiences.

Contents of the Table

Examples

This table contains some specific examples per website component that can be used as a guideline for configuring relevant and valuable Custom (Success) Events.

Component	Item	Description
Login	User Login (email)	Event to track a customer login based on an email address as user identifier.
Login	User Login (username)	Event to track a customer login based on a username as user identifier.
Login	User Login (cookie)	Event to track a cookie-based 'automated' customer login when a user visits the website.
Account	User Profile	Event to capture relevant information from the user profile page (e.g. date of birth).
Account	User Preferences	Event to capture relevant information from customer preferences (e.g. language).
Account	Balance	Event to capture the account balance for a customer repository as a result of a deposit.
Account	Loyalty Program	Event to capture the amount of loyalty points gathered by a customer/member.
Registration	Account Registration	Event to track a new on-site account registration (i.e. unknown becomes known).
Registration	Newsletter Sign-up	Event to track a successful newsletter sign-up.
Registration	Voucher/Coupon	Event to track the download of or a subscription for a voucher/coupon to receive discount
E-commerce	Funnel - Step 1	Event to track the first step of an e-commerce funnel (e.g. 10 seconds on product detail page).
E-commerce	Funnel - Step 2	Event to track the subsequent step of an e-commerce funnel (e.g. shopping basket).
E-commerce	Funnel - Step 3	Event to track the subsequent step of an e-commerce funnel (e.g. shipping details).
E-commerce	Funnel - Step 4	Event to track the last step of an e-commerce funnel (e.g. order confirmation).
E-commerce	Product Category	Event to capture the product category when a user visits a product detail page (i.e. showed interest).
E-commerce	Product Name/ID	Event to capture the product name/id when a user visits a product detail page (i.e. showed interest).
E-commerce	Product Price	Event to capture the product price when a user visits a product detail page (i.e. showed interest).
E-commerce	Shopping Cart Value	Event to capture the total value of products added to a shopping cart (i.e. intension to buy).
Navigation	Menu Item	Event to capture the first level menu item of a page visit according to the sitemap (e.g. content analysis).
Navigation	Submenu Item	Event to capture the second level menu item of a page visit according to the sitemap (e.g. content analysis).
Navigation	Breadcrumb(s)	Event to capture the last item from a breadcrumb on a page visit (e.g. content analysis).
User Input	Search Function	Event to capture the keyword being used by a user to perform a search query on the website.
User Input	Webform	Event to capture the value from a specific webform being filled in by a user on a certain webpage.
Links	Facebook	Event to track a click on an external link on the website that redirects to a Facebook account.
Links	Instagram	Event to track a click on an external link on the website that redirects to an Instagram account.
Links	Twitter	Event to track a click on an external link on the website that redirects to a Twitter account.
Links	YouTube	Event to track a click on an external link on the website that redirects to a YouTube account.
Links	Apple Appstore	Event to track a click on an external link on the website that redirects to the mobile app in the Appstore.
Links	Android Playstore	Event to track a click on an external link on the website that redirects to the mobile app in the Playstore.
Traffic Source	Search Organic	Event to track a visit referred by click on a non-sponsored link originating from a search channel (e.g. Google).
Traffic Source	Search Paid	Event to track a visit referred by click on a sponsored link originating from a search channel (e.g. Google).
Traffic Source	Social	Event to track a visit referred by click on a link from a social platform (e.g. Facebook).
Traffic Source	Display	Event to track a visit referred by a click on a display advertisement (i.e. banner).
Traffic Source	Email	Event to track a visit referred by a click on a link in an email.

Use Cases

This table shows some use cases.