Privacy & Compliance
- Former user (Deleted)
- Jaron Tielemans (Unlicensed)
Owned by Former user (Deleted)
The DMP offers some features to be compliant with the (local) regulatory privacy requirements.
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Settings
The following options can be enabled in order to filter out certain sensible data attributes which are collected by default. This way you’re able to be compliant with the regulatory requirements. The filters you’re able to set are:
- IP address filter: Only a truncated version of the IP address will be stored in the DMP, not the full IP address. Technically this means we strip the last 8 bytes.
- Geographic location filter: The latitude and longitude obtained from a IP lookup will not be stored in the DMP.
- Browser details filter: The user agent will not be stored in the DMP.
Cookies and Domains
The table below contains information on the DMP cookies and domains being used by our pixels.
| Cookie domain | Cookie Name | Cookie description | Expiration |
|---|---|---|---|
| go.flx1.com | id | This cookie represents the cookie ID set and used by our DMP for user recognition and user syncing with partner systems. User ID syncing enables our DMP to use their data from outside our platform. | 2 years |
| go.flx1.com | ans3, dbm1, check, r | This cookie is used by our DMP. It contains data denoting whether a cookie ID is synced with the DMP. User ID syncing enables our DMP to use their data from outside our platform. | 2 days |
| 1st party domain | flx1_pages_viewed_within_visit | This cookie collects the pages viewed within a visit of a user. Only placed when Custom (Success) Events are configured within the DMP. | Session |
| 1st party domain | flx1_time_on_site | This cookie collects the time the user has been on the site. Only placed when Custom (Success) Events are configured within the DMP. | Session |
| 1st party domain | flx1_conversion_count_{ID} | This cookie tracks the amount of Custom Success Events per user. Only placed when Custom (Success) Events are configured within the DMP and a value is set for 'deduplication'. | User-defined |
| 1st party domain | flx1_conversion_count_{ID}_expires | This cookie tracks the expiration of the cookie. Only placed when Custom (Success) Events are configured within the DMP and a value is set for 'expiration'. | User-defined |
| 1st party domain | flx1_session_id_{ID} | This cookie stores a unique value which can be used to distinguish multiple DMP events for a single session. | Session (15min) |