Data Types

This section covers all information about Data Types which allows you to further structure imported data or Custom User Attributes

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The Import Data feature allows you to import (external) data files and unify it with data collected via DMP tracking pixels.


This is the default option for imported data. When you select this option, the data will be imported as a dimension and the data will be displayed the way you imported it. 

Example: Product type 


When you select numeric as the data type, the data will be converted from a dimension into a measure. 

Example: Number of orders from your CRM system

Numeric range

A numeric range can be used to create buckets with data. You're able to name the bucket and set a minimum and maximum value. If you don't enter any minimum and/or maximum value, the system automatically takes the lowest or highest value of the uploaded data. 

Example: The imported attribute is 'Income Level' which contains the income of users. The income should be divided into buckets. 

Bucket nameMinimum valueMaximum value
Low incomeNone1500
Medium income15014000
High income4001None

Selecting labels as you're data type will allow you to rename your incoming data. This allows you to select more user-friendly labels for your data. Multiple values can be assigned to one label, which means you can create categories. Click on 'Load Data' to load in the data values you have uploaded. 

Example: The imported attribute is 'Sales Region' which contains multiple countries which should be divided into regions. 

EMEAGermany, France, Spain, United Kingdom


China, Japan, Singapore, Australia
AmericasUnited States, Colombia, Argentina