Custom Audience Creation

This section covers all the information about creating Custom Audiences.

Contents of This Page

Description

Custom Audiences allows you to segment users on the hundreds of data points you have collected or integrated with Mapp. Down below you will find a guideline for the interface of the Audience Builder, a detailed description of included features and a data overview of all available data points in the Audience Builder.

Guideline

Click 'Create Audience'.
Name your audience.
Drag and drop the desired elements into the CONDITIONS FOR ADDITION box and (optionally) to CONDITIONS FOR REMOVAL box at the right. For an in-depth explanation of each of the data elements, including logic and filtering options, please see the data overview down below.
Select a platform of your choice.
The data on the right side of the screen displays insights when you click on 'Show Preview'. Please note that the displayed insights are based on estimates and don't show exact data.

You have now successfully created an audience. Once you click 'Create Audience', this audience will be automatically pushed into your platform of choice.

Using AND/OR functionality

AND: Drag and drop elements under each other to create an AND operation.

OR: Drag and drop elements on top of each other to create an OR operation.

Recency

By default, the audience is computed in real time and from bulk data from last 7 days. If you want to add users from more days in past add recency condition and choose the amount of days.

Conditions for removal

Add conditions which will remove users from the audience. Users will be removed from the audience in real-time* when they match the removal criteria.

*Removal from audience ruled by expiration time happens once per day so if you choose 1-day users won't be removed exactly after 24 hours.

Creating complex audience rules

To create audience drag and drop conditions from the left menu (list of conditions). Creating audience rules are the same for Conditions for addition and Conditions for removal (only Expiration time is an available condition for removal).

Nested conditions

To create nested conditions drop condition to the existing one. At the moment nested conditions have OR operator conditions and all inside box have AND operator.

Boolean logic

AND - users will be added to the audience if they pass all of the conditions

Example:
AND NOT - to create and not condition use main condition box and use conditions with none option (Is None of, Doesn't Contain, Doesn't Equal) - the user will be added to the audience when he passes all AND conditions and AND NOT before excluding delay time passes

Example:
OR - conditions can have OR operator only when they're nested. Users will be added to the audience if they pas ANY of OR operator conditions (and all of AND or AND NOT)

Example:
OR NOT - conditions can have OR NOT operator only when they're nested. Users will be added to the audience if they pas ANY of OR or OR NOT (before excluding delay time passes out) operator conditions (and all of AND and NOT)

Example:

Features

Preview

The right side of the screen shows insights into the audience you’re creating. These insights are based on estimates and don’t show the exact data of your selected audience. Click on 'Show Preview' to update the insights after you made changes to the setup of your audience. There are different types of insights:

Reach: The estimated reach of your audience. This is cross-platform and displays both users and impressions.
Devices: A split by devices. Indicates whether the audience will be primarily mobile or not.
Summary: A summary of the audience you have created. On the left you see the percentages per condition you’ve added. This way you can quickly see which conditions are limiting the scale of your audience.
Map: This map shows you the expected location of the users in your audience.

Cross Device

Please refer to the Cross Device entry for more information about this feature that can be enabled per audience.

Excluding delay

If you set an exclude condition (Is none of, Doesn't contain, Doesn't equal) you can set the waiting period in minutes. For example, add the user to the audience if he did not visit the order confirmation page after 30 minutes.

Data overview

The chart below provides a complete overview of the data available in the Custom Audiences.

Category	Subcategory	Logic	Options	Explanation
Date	Daypart	After Between Before	12 am - 12 am	The daypart (in hours) when the event took place
	Expiration Time	Days	0 Days - 1825 Days	This is a condition for Removal and can only be dropped into the Conditions For Removal section. It is used to set the number of days after which an audience member will be removed.
	Recency	Today Yesterday Last 7 Days Last 30 Days	No further options	Sets the look back period of the data. By default the look back period is 30 days.
	Weekday	Between Is	Monday - Sunday	The weekday when the event took place.
Location	Country	Is Any of Is None of	Enter one or multiple countries	The country a user was in when the event took place.
	Postal Code	Is Any of Is None of	Enter one or multiple postal codes	The location of a user when the event took place specified in postal code. Postal code is available for the following countries: United Kingdom Australia South Africa Germany Switzerland France USA Canada Spain Italy
	Region	Is Any of Is None of	Enter one or multiple regions	The region a user was in when the event took place.
Contextual	Contextual Data	Is Any of Is None of	Enter one or multiple contextual data types
	Domain	Contains Equals Doesn't Contain Doesn't Equal	Enter one or multiple domains	The domain a user visited when the event took place. This can be a domain the Smart Pixel has been implemented or a domain on which a user saw a creative.
	Referrer URL	Contains Equals Doesn't Contain Doesn't Equal	Enter one or multiple URLs	The URL a user came from when the event took place.
	URL	Contains Equals Doesn't Contain Doesn't Equal	Enter one or multiple URLs	The URL a user visited when the event took place.
Performance	Clicks	At Least At Most Between	Enter a number	The number of clicks a user performed.
	Custom Success Event Score	At Least At Most Between	Enter a number	The score for a custom success event.
	Hover	At Least At Most Between	3 Milliseconds 1 Second 3 Seconds	The duration a user hovered over a creative.
	Impressions	At Least At Most Between	Enter a number	The number of impressions a user saw.
	Page Scroll		Half End	The depth a user scrolled on a page.
	Page Views	At Least At Most Between	Enter a number	The amount of pages a user has viewed.
	Pixel Loads	At Least At Most Between	Enter a number	The number of pixel loads on a page.
	Time on Page	At Least At Most Between	5 Seconds 10 Seconds 30 Seconds 1 Minute 2 Minutes 3 Minutes	The duration a user has been on a page.
	Webform Interaction		Form Field Click Form Field Focus Form Field Keydown	The kind of webform interaction a user performed. Form Field Focus: The user interacted with a webform by either clicking or using the tab-button for going to the next field. Form Field Keydown: The user entered data in a webform. We do not save the entered data. Form Field Click: The user clicked on a field in a webform.
Data Collection	Custom Event	Is Any of Is None of	Enter one or multiple custom events	The custom event that has occurred.
	Custom Success Event	Is Any of Is None of	Enter one or multiple custom success events	The custom success event that has occurred.
	Pixel	Is Any of Is None of	Enter one or multiple pixels	The pixels that have been triggered.
Custom				Custom defined data points are supported to capture information about your website, users, etc.
3rd Party Data	Audience Project - Age	Contains Equals Doesn't Contain Doesn't Equal	Enter one or multiple date ranges
	Audience Project - Gender	Contains Equals Doesn't Contain Doesn't Equal	Enter one or multiple genders
	Audience Project - Income	Contains Equals Doesn't Contain Doesn't Equal	Enter one or multiple income categories
	comScore - Viewability		Not visible Visible for 1 second Visible for 5 seconds Visible for 60 seconds
	eXelate - Demographic
	eXelate - Intent
	eXelate - Interest
	Grapeshot - Channels		Shopping Technology Insurance Property Fashion Music Film Family Games Television Society Oscars
	Grapeshot - Keywords	Contains Equals Doesn't Contain Doesn't Equal	Enter a keyword
CRM	Cookie Opt-in		Yes No
	Historical Orders	At Least At Most Between	Enter a number
	User Login		Yes No