Custom Audience Creation

This section covers all the information about creating Custom Audiences. 

Contents of This Page

Description

Custom Audiences allows you to segment users on the hundreds of data points you have collected or integrated with Mapp. Down below you will find a guideline for the interface of the Audience Builder, a detailed description of included features and a data overview of all available data points in the Audience Builder. 

Guideline


 

  1. Click 'Create Audience'.

  2. Name your audience.

  3. Drag and drop the desired elements into the CONDITIONS FOR ADDITION box and (optionally) to CONDITIONS FOR REMOVAL box at the right. For an in-depth explanation of each of the data elements, including logic and filtering options, please see the data overview down below. 

  4. Select a platform of your choice. 

  5. The data on the right side of the screen displays insights when you click on 'Show Preview'. Please note that the displayed insights are based on estimates and don't show exact data. 


 

You have now successfully created an audience. Once you click 'Create Audience', this audience will be automatically pushed into your platform of choice. 


 

Creating complex audience rules

 

To create audience drag and drop conditions from the left menu (list of conditions). Creating audience rules are the same for Conditions for addition and Conditions for removal (only Expiration time is an available condition for removal).

Nested conditions
To create nested conditions drop condition to the existing one. At the moment nested conditions have OR operator conditions and all inside box have AND operator.

Boolean logic
  • AND - users will be added to the audience if they pass all of the conditions  

    Example:


  • AND NOT - to create and not condition use main condition box and use conditions with none option (Is None of, Doesn't Contain, Doesn't Equal)  - the user will be added to the audience when he passes all AND conditions and AND NOT before excluding delay time passes 

    Example:



  • OR - conditions can have OR operator only when they're nested. Users will be added to the audience if they pas ANY of OR operator conditions (and all of AND or AND NOT)

    Example:


  • OR NOT - conditions can have OR NOT operator only when they're nested. Users will be added to the audience if they pas ANY of OR or OR NOT (before excluding delay time passes out) operator conditions (and all of AND and NOT)

    Example:

Features

Preview

 The right side of the screen shows insights into the audience you’re creating. These insights are based on estimates and don’t show the exact data of your selected audience. Click on 'Show Preview' to update the insights after you made changes to the setup of your audience. There are different types of insights:


  • Reach: The estimated reach of your audience. This is cross-platform and displays both users and impressions.

  • Devices: A split by devices. Indicates whether the audience will be primarily mobile or not.

  • Summary: A summary of the audience you have created. On the left you see the percentages per condition you’ve added. This way you can quickly see which conditions are limiting the scale of your audience.  

  • Map: This map shows you the expected location of the users in your audience. 

Cross Device

Please refer to the Cross Device entry for more information about this feature that can be enabled per audience.


Excluding delay

If you set an exclude condition (Is none of, Doesn't contain, Doesn't equal) you can set the waiting period in minutes. For example, add the user to the audience if he did not visit the order confirmation page after 30 minutes.

Data overview 

The chart below provides a complete overview of the data available in the Custom Audiences. 

CategorySubcategoryLogicOptionsExplanation
DateDaypart

After

Between

Before

12 am - 12 amThe daypart (in hours) when the event took place

Expiration TimeDays0 Days - 1825 DaysThis is a condition for Removal and can only be dropped into the Conditions For Removal section. It is used to set the number of days after which an audience member will be removed.

Recency

Today

Yesterday

Last 7 Days

Last 30 Days

No further options

Sets the look back period of the data. By default the look back period is 30 days.


Weekday

Between

Is

Monday - SundayThe weekday when the event took place.
LocationCountry

Is Any of

Is None of

Enter one or multiple countriesThe country a user was in when the event took place.

Postal Code

Is Any of

Is None of

Enter one or multiple postal codes

The location of a user when the event took place specified in postal code. Postal code is available for the following countries:

  • United Kingdom
  • Australia
  • South Africa
  • Germany
  • Switzerland
  • France
  • USA
  • Canada
  • Spain
  • Italy

Region

Is Any of

Is None of

Enter one or multiple regionsThe region a user was in when the event took place.
ContextualContextual Data

Is Any of

Is None of

Enter one or multiple contextual data types

Domain

Contains

Equals

Doesn't Contain

Doesn't Equal

Enter one or multiple domains

The domain a user visited when the event took place.

This can be a domain the Smart Pixel has been implemented or a domain on which a user saw a creative.


Referrer URL

Contains

Equals

Doesn't Contain

Doesn't Equal

Enter one or multiple URLsThe URL a user came from when the event took place.

URL

Contains

Equals

Doesn't Contain

Doesn't Equal

Enter one or multiple URLs

The URL a user visited when the event took place.

PerformanceClicks

At Least

At Most

Between

Enter a numberThe number of clicks a user performed.

Custom Success Event Score

At Least

At Most

Between

Enter a numberThe score for a custom success event.

Hover

At Least

At Most

Between

3 Milliseconds

1 Second

3 Seconds

The duration a user hovered over a creative.

Impressions

At Least

At Most

Between

Enter a numberThe number of impressions a user saw.

Page Scroll


Half

End

The depth a user scrolled on a page.

Page Views

At Least

At Most

Between

Enter a numberThe amount of pages a user has viewed.

Pixel Loads

At Least

At Most

Between

Enter a numberThe number of pixel loads on a page.

Time on Page

At Least

At Most

Between

5 Seconds

10 Seconds

30 Seconds

1 Minute

2 Minutes

3 Minutes

The duration a user has been on a page.


Webform Interaction


Form Field Click

Form Field Focus

Form Field Keydown

The kind of webform interaction a user performed.

Form Field Focus: The user interacted with a webform by either clicking or using the tab-button for going to the next field.

Form Field Keydown: The user entered data in a webform. We do not save the entered data.

Form Field Click: The user clicked on a field in a webform.

Data CollectionCustom Event

Is Any of

Is None of

Enter one or multiple custom eventsThe custom event that has occurred.

Custom Success Event

Is Any of

Is None of

Enter one or multiple custom success eventsThe custom success event that has occurred.

Pixel

Is Any of

Is None of

Enter one or multiple pixelsThe pixels that have been triggered.
Custom


Custom defined data points are supported to capture information about your website, users, etc.
3rd Party DataAudience Project - Age

Contains

Equals

Doesn't Contain

Doesn't Equal

Enter one or multiple date ranges



Audience Project - Gender

Contains

Equals

Doesn't Contain

Doesn't Equal

Enter one or multiple genders



Audience Project - Income

Contains

Equals

Doesn't Contain

Doesn't Equal

Enter one or multiple income categories

comScore - Viewability

Not visible

Visible for 1 second

Visible for 5 seconds

Visible for 60 seconds



eXelate - Demographic



eXelate - Intent



eXelate - Interest



Grapeshot - Channels

Shopping

Technology

Insurance

Property

Fashion

Music

Film

Family

Games

Television

Society

Oscars



Grapeshot - Keywords

Contains

Equals

Doesn't Contain

Doesn't Equal

Enter a keyword
CRMCookie Opt-in

Yes

No



Historical Orders

At Least

At Most

Between

Enter a number

User Login

Yes

No