Serving ads for publishers

The DMP gives publishers new ways to centralize and manage their customer databases, analyze their audience profiles, inform content management systems, and power advertising platforms, while also offering new capabilities in audience targeting, optimization, and cross channel identification. In Mapp Acquire publishers can create audiences and send them to the integrated platform or create events and send each user to the not-integrated platform (by triggering external pixel) like Facebook.

Retargeting

Conversion

More info: Capture User Attributes