Other examples of using events to create audiences

List of possible events that might be used in creating audience.

Component	Item	Description
Login	User Login (email)	Event to track a customer login based on an email address as user identifier.
Login	User Login (username)	Event to track a customer login based on a username as user identifier.
Login	User Login (cookie)	Event to track a cookie-based 'automated' customer login when a user visits the website.
Account	User Profile	Event to capture relevant information from the user profile page (e.g. date of birth).
Account	User Preferences	Event to capture relevant information from customer preferences (e.g. language).
Account	Balance	Event to capture the account balance for a customer repository as a result of a deposit.
Account	Loyalty Program	Event to capture the number of loyalty points gathered by a customer/member.
Registration	Account Registration	Event to track a new on-site account registration (i.e. unknown becomes known).
Registration	Newsletter Sign-up	Event to track a successful newsletter sign-up.
Registration	Voucher/Coupon	Event to track the download of or a subscription for a voucher/coupon to receive a discount
Navigation	Menu Item	Event to capture the first level menu item of a page visit according to the sitemap (e.g. content analysis).
Navigation	Submenu Item	Event to capture the second level menu item of a page visit according to the sitemap (e.g. content analysis).
Navigation	Breadcrumb(s)	Event to capture the last item from a breadcrumb on a page visit (e.g. content analysis).
User Input	Search Function	Event to capture the keyword being used by a user to perform a search query on the website.
User Input	Webform	Event to capture the value from a specific webform being filled in by a user on a certain webpage.
Links	Facebook	Event to track a click on an external link on the website that redirects to a Facebook account.
Links	Instagram	Event to track a click on an external link on the website that redirects to an Instagram account.
Links	Twitter	Event to track a click on an external link on the website that redirects to a Twitter account.
Links	YouTube	Event to track a click on an external link on the website that redirects to a YouTube account.
Links	Apple Appstore	Event to track a click on an external link on the website that redirects to the mobile app in the Appstore.
Links	Google Play	Event to track a click on an external link on the website that redirects to the mobile app in the Google Play.
Traffic Source	Search Organic	Event to track a visit referred by click on a non-sponsored link originating from a search channel (e.g. Google).
Traffic Source	Search Paid	Event to track a visit referred by click on a sponsored link originating from a search channel (e.g. Google).
Traffic Source	Social	Event to track a visit referred by click on a link from a social platform (e.g. Facebook).
Traffic Source	Display	Event to track a visit referred by a click on a display advertisement (i.e. banner).
Traffic Source	Email	Event to track a visit referred by a click on a link in an email.