UI Features

The Mapp DMP API is the driving force behind the interface. This means that everything that is possible through the interface is possible with making API calls. On the other hand the interface does not support all API actions, which makes integrating with our APIs very valuable to your business.

API Services

The API consists of a lot of methods that allow you to control settings and get access to data stored in the Mapp DMP. We have listed the main services below:

Authentication

Before any action can be taken the user has to log in to our API.

User Management

It is possible to manage users through our API, for example to create a new account for your clients.

User Groups

It is possible to create and manage user groups and set the appropriate permissions through the API.

Data Collection

Data can be collected with the DMP Pixels which can be considered as a core feature of the DMP. The so called tracking beacons are URLs that allow you to gather on-site, impression and click data in real-time.

Custom Data

External attributes are used for custom data provided to the system. This can then be used in components like Custom Audiences and Report Central. 

Report Central

All data that is available through Report Central is also accessible through our APIs which allow full flexibility. This means you can create your own dashboards based on all data available.