The Mapp DMP API is the driving force behind the interface. This means that everything that is possible through the interface is possible with making API calls. On the other hand the interface does not support all API actions, which makes integrating with our APIs very valuable to your business.

Contents of the Table

API Services

The API consists of a lot of methods that allow you to control settings and get access to data stored in the Mapp DMP. We have listed the main services below:

Authentication

Before any action can be taken the user has to log in to our API.

Service	/api/auth
Documentation	Authentication

User Management

It is possible to manage users through our API, for example to create a new account for your clients.

Service	/api/user
Documentation	User

User Groups

It is possible to create and manage user groups and set the appropriate permissions through the API.

Service	/api/user-group	/api/permission
Documentation	User-Groups	Permissions

Data Collection

Data can be collected with the DMP Pixels which can be considered as a core feature of the DMP. The so called tracking beacons are URLs that allow you to gather on-site, impression and click data in real-time.

Service	/api/tracking/beacon
Documentation	Data Collection

Custom Data

External attributes are used for custom data provided to the system. This can then be used in components like Custom Audiences and Report Central.

Service	/api/external-attribute
Documentation	External Attributes

Report Central

All data that is available through Report Central is also accessible through our APIs which allow full flexibility. This means you can create your own dashboards based on all data available.

Service	/api/viz/data
Documentation	Data