Add users to Facebook (Instagram) Audience

In Mapp Acquire it's not possible to pass audiences to Facebook. However, it's possible to use pixel events to pass the user to Facebook Pixel.

Add Facebook pixel to Mapp Acquire pixel or setup it in tag manager (like Google Tag Manager)

To add it to Mapp Acquire pixel add implementation code to Custom code (or custom pixel in event settings) in the pixel settings page.

 !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'your- facebook- pixel-id-goes-here');
  fbq('track', 'PageView'); // or other event

You can also add Facebook Pixel separately to each Custom Event or Custom Succes Event. More about Facebook pixel implementation.

2. Then you can track conversions.

Go to Data Collection > Tracking Pixels. Create a new one or click 'Configure Onsite' on the existing one.

Create an event with the desired rules and select external pixel and use function fbq('track'). How to use it please find here (Facebook pixel documentation).

You can create an unlimited amount of events.

To finish click Save and Export.

Standard Facebook Events

You can use the fbq('track') function to track the following standard events. Standard events also support parameter objects with specific object properties, which allow you to include detailed information about an event.

Event Name	Event Description	Object Properties

Event Name

Event Description

Object Properties

AddPaymentInfo

When payment information is added in the checkout flow.

A person clicks on a save billing information button.

content_category, content_ids, contents, currency, value

None required.

AddToCart

When a product is added to the shopping cart.

A person clicks on an add to cart button.

content_ids, content_name, content_type, contents, currency, value

None required.

Required for Dynamic Ads: content_ids, content_type, and contents

AddToWishlist

When a product is added to a wishlist.

A person clicks on an add to wishlist button.

content_name, content_category, content_ids, contents, currency, value

None required.

CompleteRegistration

When a registration form is completed.

A person submits a completed subscription or signup form.

content_name, currency, status, value

None required.

Contact

When a person initiates contact with your business via telephone, SMS, email, chat, etc.

A person submits a question about a product.

None required.

CustomizeProduct

When a person customizes a product.

A person selects the color of a t-shirt.

None required.

Donate

When a person donates funds to your organization or cause.

A person adds a donation to the Humane Society to their cart.

None required.

FindLocation

When a person searches for a location of your store via a website or app, with an intention to visit the physical location.

A person wants to find a specific product in a local store.

None required.

InitiateCheckout

When a person enters the checkout flow prior to completing the checkout flow.

A person clicks on a checkout button.

content_category, content_ids, contents, currency, num_items, value

None required.

Lead

When a sign up is completed.

A person clicks on pricing.

content_category, content_name, currency, value

None required.

PageView

This is the default pixel tracking page visits.

A person lands on your website pages.

None required.

Purchase

When a purchase is made or checkout flow is completed.

A person has finished the purchase or checkout flow and lands on thank you or confirmation page.

content_ids, content_name, content_type, contents, currency, num_items, value

Required: currency and value

Required for Dynamic Ads: content_ids, content_type, and contents

Schedule

When a person books an appointment to visit one of your locations.

A person selects a date and time for a dentist appointment.

None required.

Search

When a search is made.

A person searches for a product on your website.

content_category, content_ids, contents, currency, search_string, value

None required.

StartTrial

When a person starts a free trial of a product or service you offer.

A person selects a free week of your game.

currency, predicted_ltv, value

None required.

SubmitApplication

When a person applies for a product, service, or program you offer.

A person applies for a credit card, educational program, or job.

None required.

Subscribe

When a person applies to a start a paid subscription for a product or service you offer.

A person subscribes to your streaming service.

currency, predicted_ltv, value

None required.

ViewContent

When a key page is viewed such as a product page.

A person lands on a product details page.

content_ids, content_name, content_type, contents, currency, value

None required.

Required for Dynamic Ads: content_ids, content_type, and contents