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Go to Data Collection > Create page in your DMP account.
Provide the Pixel Name and enable the relevant Modules.
Click on the Save and Export button.
Select On-Site from the Pixel Type dropdown and click on Copy Code.
Place this code (Javascript) on your website. For an easy implementation we advise to put it in a centralized <head>Pixel</head> or <body>Pixel</body> section.
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If you implement the pixel in an iframe it will only measure the actual loads and just a couple of other variables. Note that the event_url and/or referer_url in this case will also reference to the url of the iFrame. Custom attributes won't be captured outside iframe. |
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Go to Data Collection and click on Create.
Provide the Pixel Name and ignore the Modules.
Click on the Save and Export button.
Select Impression from the Pixel Type dropdown and click on Copy Code.
Most ad servers support 3rd party tracking through one mechanism or another. Many ad servers include a user interface which lets you paste in third-party Impression tracker URLs. If your ad server doesn’t have a UI for trafficking third-party tracking URLs, you should still be able to include them at the creative level. Some ad servers offer creative templates that include options for third-party trackers. With other ad servers you might have to change the creative type to one that lets you enter or edit the HTML code for the creative.
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Go to Data Collection and click on Create.
Provide the Pixel Name and ingore the Modules.
Click on the Save and Export button.
Select Click from the Pixel Type dropdown and click on Copy Code.
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Most ad servers support 3rd party click trackers and offer a feature to simply copy/paste a click tracking template as part of the user interface. In addition, most execution platforms do have a landing page URL macro available that can be set as value for the "out" parameter to automatically redirect to the landing page that is set on another level (i.e. advertiser or campaign). If this is not supported you can either put the click tracking pixel in front of the landing page url or add it to the creative code that will be trafficked directly into your ad server. |
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