Custom (Success) Events can be configured to track and capture specific user behaviour on a website which could serve as ingredients for Custom Audiences.
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Component | Item | Description | Configuration Example | |
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Login | User Login (email) | Event to track a customer login based on an email address as user identifier. | ||
Login | User Login (username) | Event to track a customer login based on a username as user identifier. | ||
Login | User Login (cookie) | Event to track a cookie-based 'automated' customer login when a user visits the website. | ||
Account | User Profile | Event to capture relevant information from the user profile page (e.g. date of birth). | ||
Account | User Preferences | Event to capture relevant information from customer preferences (e.g. language). | ||
Account | Balance | Event to capture the account balance for a customer repository as a result of a deposit. | ||
Account | Loyalty Program | Event to capture the amount of loyalty points gathered by a customer/member. | ||
Registration | Account Registration | Event to track a new on-site account registration (i.e. unknown becomes known). | ||
Registration | Newsletter Sign-up | Event to track a successful newsletter sign-up. | ||
Registration | Voucher/Coupon | Event to track the download of or a subscription for a voucher/coupon to receive discount | ||
E-commerce | Funnel - Step 1 | Event to track the first step of an e-commerce funnel (e.g. 10 seconds on product detail page). | ||
E-commerce | Funnel - Step 2 | Event to track the subsequent step of an e-commerce funnel (e.g. shopping basket). | ||
E-commerce | Funnel - Step 3 | Event to track the subsequent step of an e-commerce funnel (e.g. shipping details). | ||
E-commerce | Funnel - Step 4 | Event to track the last step of an e-commerce funnel (e.g. order confirmation). | ||
E-commerce | Product Category | Event to capture the product category when a user visits a product detail page (i.e. showed interest). | ||
E-commerce | Product Name/ID | Event to capture the product name/id when a user visits a product detail page (i.e. showed interest). | ||
E-commerce | Product Price | Event to capture the product price when a user visits a product detail page (i.e. showed interest). | ||
E-commerce | Shopping Cart Value | Event to capture the total value of products added to a shopping cart (i.e. intension to buy). | ||
Navigation | Menu Item | Event to capture the first level menu item of a page visit according to the sitemap (e.g. content analysis). | ||
Navigation | Submenu Item | Event to capture the second level menu item of a page visit according to the sitemap (e.g. content analysis). | ||
Navigation | Breadcrumb(s) | Event to capture the last item from a breadcrumb on a page visit (e.g. content analysis). | ||
User Input | Search Function | Event to capture the keyword being used by a user to perform a search query on the website. | ||
User Input | Webform | Event to capture the value from a specific webform being filled in by a user on a certain webpage. | ||
Links | Event to track a click on an external link on the website that redirects to a Facebook account. | |||
Links | Event to track a click on an external link on the website that redirects to an Instagram account. | |||
Links | Event to track a click on an external link on the website that redirects to a Twitter account. | |||
Links | YouTube | Event to track a click on an external link on the website that redirects to a YouTube account. | ||
Links | Apple Appstore | Event to track a click on an external link on the website that redirects to the mobile app in the Appstore. | ||
Links | Android Playstore | Event to track a click on an external link on the website that redirects to the mobile app in the Playstore. | ||
Traffic Source | Search Organic | Event to track a visit referred by click on a non-sponsored link originating from a search channel (e.g. Google). | ||
Traffic Source | Search Paid | Event to track a visit referred by click on a sponsored link originating from a search channel (e.g. Google). | ||
Traffic Source | Social | Event to track a visit referred by click on a link from a social platform (e.g. Facebook). | ||
Traffic Source | Display | Event to track a visit referred by a click on a display advertisement (i.e. banner). | ||
Traffic Source | Event to track a visit referred by a click on a link in an email. |
Use Cases
This table shows some use cases.