User Overlap allows you to easily run an analysis to get valuable and strategic insights on the user overlap between two items. It calculates the percentage of overlapping (unique) users that are included in both the input item as well as the comparative item. You will have all flexibility in terms of configuration and results will be processed very fast by the Mapp engine that uses a high-end technology to overlay the unique users IDs from the input item with all users in the other item, even cross-dimensional. The analysis takes into account one single day of data and the percentages are estimates with a sophisticated accuracy.
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User Overlap Input
The below screenshot and list will give you a clear view of how the input variables to run the User Overlap analysis can be configured. It also contains additional information about the available dimensions that can be selected as Overlap input and output. Please note that selecting an input item is required to run the analysis.
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