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| Label | Question | Answer |
|---|---|---|
| Pricing Model | What is your pricing model? Give brief definition for your pricing or licensing or revenue sharing model? What other spendings will take place after onboarding (i.e. 2. Party data targeting etc.) Please provide the model without prices. Prices must be shared only with the procurement contact of the Turkcell. DMP pricing is a monthly license fee based on volume and usage (see parameters below),with a minimum spend per month and a onetime setup fee for implementation The following components are taken into considerations: • Monthly cost per thousand data events• Monthly cost per custom audience (creation of a segment, not unique or impressions served) • Monthly cost per lookalike audience (creation of a segment, not unique or impressions served) • Monthly cost per custom integration of data source (e.g. in-house data warehouse) Flat Fee If necessary we could create a flat monthly fee with a cap on volume and usage (not recommended) Additional Charges Setup fees Yes, this includes the account setup, implementation and training. Using 3rd party data for profiling Our normal business model applies, if we need to ingest all data from the 3rd party data provider, we will count that as volume (data events). If you build an audience including 3rd party data, we will charge the audience fee Using 3rd party data for targeting Our DMP currently doesn’t include this functionality since we don’t have an integration with eXelate. However, we’re currently exploring the possibilities with eXelate to facilitate this use case but any details on the ongoing conversations cannot be given at this stage. Adding media Data (e.g. display impressions, search clicks into the platform) The pixel integration is charged on a CPM basis as stated above. In case a custom integration (other than pixels) is required it will likely involve an additional charge for the setup. Pushing Audiences to other platforms No additional fee will be charged, other than audience charges Other costs If there is any custom work that needs to be done, there will be a SOW created and signed off for. This effort is charged at a manhour rate. | For all pricing related queries please contact us through our online form: https://mapp.com/get-in-touch/ |