...
We can do it by pixel events and then using it in an audience or just creating an audience. This example will show the first way:
We're looking for users interested in organic shampoos or shower gel who get to our shop from Google
1.Create an event - Source Google
...
2. Create an event – organic shampoo. shower gel
If we select Capture User Attributes, we can collect exact product names and show products in the ad, email, etc. https://wiki.mapp.tools/display/DMPCustomers/Capture+User+Attributes
3. Create an audience that is any of those two pixels and set the expiration time. Like the abandoned cart case, we can remove the user who already bought a product from this audience.
