Down below you will find a detailed guide on how to activate each integration.
|Contents of the Table|
In order to activate any integration you first need to go to the 'integration settings' page. You can do this by following these 2 easy steps:
You will now see an overview of all the available integrations. Press the 'enable' switch for the integration you want to activate. Down below you will find further instructions on how to activate this particular integration.
Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimization and reporting into one place covering full-featured Demand Side Platform, Rich Media and Ad serving.
AdZerk is the API-based ad server that provides the infrastructure for publishers, communities, marketplaces and utilities to customize and scale advertising.
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising.
Since the AppNexus Integration can only be enabled manually, click 'ACTIVATE INTEGRATION' to alert the DMP team. The client has to follow the steps below:
Please find below the information about how to get the AppNexus integration in place.
Does the user already used the AppNexus API? If not, the client can do this by opening a support ticket with the title "Request for API Access". In the body of the support ticket, include the following information:
|The numeric ID of the user that requires API access|
|The billing name and numeric ID of the member under which that user exists|
Please note that access is typically granted within 1-2 business days.
Please include TMA Account Manager in the CC so we follow the progress.
When all these steps are in place, please reach out to the Mapp DMP Support team so we can finalize the integration.
(in the example above the AppNexus integration is already enabled. Instead of 'activate integration', the button will now display 'update integration')
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon.
After clicking on "link now", you will be redirected to Amazon universal login page.
After login, you need to give Mapp Acquire access to the Advertising API
After the consent is given, you will see an indicator in Mapp Acquire that the OAuth link is successful.
After activation, make sure that the Amazon DSP sync module is enabled in step 1 of Data Collection
Avocet is a platform for buying and serving digital advertising in real-time.
BidTheatre is a Demand Side Platform used by trading desks, agencies, advertisers and publishers throughout Europe.
eXelate is a provider of data technology in the digital marketing ecosystem. This integration enables you to push audiences into eXelate in order to sell them.
Google Ads is an online advertising service. It allows advertisers to purchase text, image and rich media ads, and the service offers pay-per-click and cost-per-thousand advertising. Please note that the audiences that are pushed to Google Ads can only but used for targeting display campaigns, not search campaigns.
Google Display & Video 360 is a Demand Side Platform providing trading desks, agencies, and advertisers with greater transparency and performance in global display media buying across ad exchanges.
Google Ad Manager is an ad management and ad serving solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
To use any of the Google integrations within the Mapp DMP, Mapp DMP (also called FLXone) data must be whitelisted in Google. This is a process which is initiated by the client. To learn more about the whitelisting process, please read these instructions.
Once the whitelisting is in place, please reach out to Mapp DMP Support for finalizing the integration. You can contact Support by logging into your Mapp DMP account and clicking "Support" in the upper right corner.
Mailchimp is an online email marketing solution to manage contacts, send emails and track results.
Marketo provides marketing automation software that provides inbound marketing, social marketing, CRM, and other related services.
MediaMath is a global technology company that’s empowering marketers with an extensible, open platform to unleash the power of goal-based marketing at scale.
PubMatic is a software company that powers the advertising strategy for publishers through workflow automation, real-time analytics and yield management.
Mapp Customer Engagement Platform (CEP) is a multichannel marketing platform. It allows you to engage with your audience across a range of communication channels: email, SMS, mobile push messaging, web pages, and social networks.
Please note that this integration also requires some configuration in Mapp CEP. A step-by-step guideline can be downloaded here:
The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.
This allows to create custom integrations with 3rd party systems in a secure and scalable way.
See DIY Integrations for more details.