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Partner NameTypeCustom Audience(s)Lookalike Audience(s)ActivationRemoval ConditionsClick Tracking PixelImpression Tracking Pixel
AdFormDemand Side PlatformYesYesSelf-serveYesYesYes
AdZerkAd ServerYesNoManualNoYesYes
Amazon DSPDemand Side PlatformYesNoSelf-serveYesYesYes
AppNexusDemand Side Platform / Supply Side PlatformYesYesManualYesYesYes
AvocetDemand Side PlatformYesYesManualNoYesYes
BidTheatreDemand Side PlatformYesNoManual--YesYes
Mapp Empower (BlueHornet)Email MarketingYesYesInternalNo----
eXelateData ProviderYesNoManual------
Google Ads (Google AdWords)Keyword Based TargetingYesYesManual--

Yes - using Google Tag Manager

(No on YouTube)

Yes - using Google Tag Manager

(No on YouTube)

Google Display & Video 360 (Google DBM)Demand Side PlatformYesYesManualYesYes Yes
Google Campaign Manager (Google DCM)Ad ServerYesYesManualYesYesYes
Google Ad Manager (Google DFP)Ad ServerYesYesManualYesYes (using Creative Templates)Yes (using Creative Templates)
MailChimpEmail MarketingYesNoSelf-serveYes----
Mapp Digital - Email

Marketing Technology

YesYesInternalYes----
Mapp Digital - WhiteboardMarketing TechnologyYesYesInternalYes----
MarketoMarketing AutomationYesNoSelf-serve--

MediaMathDemand Side PlatformYesYesSelf-serveNoYesYes
OpenxAd ServerYesYesManualTBDYesYes
PubMaticSupply Side PlatformYesNoSelf-serve--YesYes
Sizmek (Rocket Fuel)Demand Side PlatformYesYes
YesYesYes
Mapp Self-ServiceSelf-service HTTPS IntegrationYesYesSelf-serveYes----
The Trade DeskDemand Side PlatformYesYesSelf-serveYes

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