Description
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| Partner Name | Type | Custom Audience(s) | Lookalike Audience(s) | Activation | Removal Conditions | Click Tracking Pixel | Impression Tracking Pixel |
|---|---|---|---|---|---|---|---|
| AdForm | Demand Side Platform | Yes | Yes | Self-serve | Yes | Yes | Yes |
| AdZerk | Ad Server | Yes | No | Manual | No | Yes | Yes |
| AppNexus | Demand Side Platform / Supply Side Platform | Yes | Yes | Manual | Yes | Yes | Yes |
| Avocet | Demand Side Platform | Yes | Yes | Manual | No | Yes | Yes |
| BidTheatre | Demand Side Platform | Yes | No | Manual | -- | Yes | Yes |
| Mapp Empower (BlueHornet) | Email Marketing | Yes | Yes | Internal | No | -- | -- |
| eXelate | Data Provider | Yes | No | Manual | -- | -- | -- |
| Google Ads (Google AdWords) | Keyword Based Targeting | Yes | Yes | Manual | -- | Yes - using Google Tag Manager (No on YouTube) | Yes - using Google Tag Manager (No on YouTube) |
| Google Display & Video 360 (Google DBM) | Demand Side Platform | Yes | Yes | Manual | Yes | Yes | Yes |
| Google Campaign Manager (Google DCM) | Ad Server | Yes | Yes | Manual | Yes | Yes | Yes |
| Google Ad Manager (Google DFP) | Ad Server | Yes | Yes | Manual | Yes | Yes (using Creative Templates) | Yes (using Creative Templates) |
| MailChimp | Email Marketing | Yes | No | Self-serve | Yes | -- | -- |
| Mapp Digital - Email | Marketing Technology | Yes | Yes | Internal | Yes | -- | -- |
| Mapp Digital - Whiteboard | Marketing Technology | Yes | Yes | Internal | Yes | -- | -- |
| Marketo | Marketing Automation | Yes | No | Self-serve | -- | ||
| MediaMath | Demand Side Platform | Yes | Yes | Self-serve | No | Yes | Yes |
| Openx | Ad Server | Yes | Yes | Manual | TBD | Yes | Yes |
| PubMatic | Supply Side Platform | Yes | No | Self-serve | -- | Yes | Yes |
| Sizmek (Rocket Fuel) | Demand Side Platform | Yes | Yes | Yes | Yes | Yes | |
| Mapp Self-Service | Self-service HTTPS Integration | Yes | Yes | Self-serve | Yes | -- | -- |
| The Trade Desk | Demand Side Platform | Yes | Yes | Self-serve | Yes |
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How can data from Digital Media Activities (e.g. via Google Display & Video 360 (Goolge Google DBM)) being pulled into the DMP?:
The default method for collecting digital media activities consists of a pixel-based integration, meaning that you need to add our pixel to the ad unit as a 3rd party impression and/or click tracker in the execution platform. These pixels can be exported directly from within the DMP interface and are different per platform (e.g. Google Display & Video 360, AppNexus, Twitter, etc.). Nevertheless, we could also set up S2S or API integrations with execution platforms like ad-servers in order to import accurate data from digital media activities. In case the latter would involve a new partner this would follow the procedure of custom integration. Please note that it normally depends on the actual use-case of what type of integration is the most suitable one in a given situation. Although the pixel-based integration does involve industry accepted discrepancies, it allows you to identify a user for audience building purposes whether the other types of integrations are normally being used for reporting purposes only.
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