An alias is a is a unique, user-specific identifier, set by the application owner (for example, the user's email or an internal system ID number). The app owner and Appoxee both use the same alias to identify the user.
Aliases are also used to identify all devices owned by the same user (an iPhone, an iPad etc.).
In addition, aliases are used to create segments of application users, based on user-specific properties (as opposed to application-specific properties).
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Note the difference between aliases and tags:
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The alias API enables you to perform actions on a device's alias.
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