This entry provides detailed information on how to configure the Mapp Pixel.
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Apart from the default Pixel settings and the possibility to enable or disable specific On-Site pixel modules you can also configure custom events Custom Events that are only relevant for the given client. There are a variety of places on a website where you may want to measure specific user interactions that won't be tracked by default. The DMP allow allows you to capture click, gesture or behavior by visitors to your website by means of Custom Events and Custom Success Events that are configurable through the platform's web interface. With the Populate Custom Data feature you can even collect the value of a specific element and store it as a custom attribute. It helps you to understand how users are interacting with your website and they can serve as input to define advanced Custom or Lookalike Audiences.
- Session Engagement: label users according to the number of page visits or total lenght length of a particular browser session.
- User Preferences: label users that are searching for products of a particular brand or narrowing down the scope of hotel search results based on the stars.
- Website Interactions: label users that are downloading content, forwarding an article via email or social media or commenting on a blog post.
- Ecommerce Details: label users according to their stage in the buying process of an ecommerce eCommerce cycle. It also allow allows you to capture the total amount of their shopping cart.
- Account Details: label users according to their demographics available from their account profile. It also allow allows you to capture the information a user provides in a specific input form during the sign-up or subscription process (e.g. Client ID) or their current account balance.
When you start configuring the pixel you will be prompted to add a Custom Success Event or Custom Event. The workflow of creating a Custom Success Event and Custom Event are described below.
Configuration
After you created your create a pixel you can choose to configure your pixel. Configuration of the pixel will happen within a Tag Management interface.
Custom Success Event
The left part (Condition) represents the rules the Custom Success Event must apply to. By dragging and dropping or double-clicking on the elements you are able to create the rule. For an in-depth explanation of each of the data elements, including logic and filtering options, please see the data overview.
By dragging and dropping or double-clicking on the elements you are able to create the rule. For an in-depth explanation of each of the data elements, including logic and filtering options, please see the data overview.
The right side (Configuration) enables you to further configure your rule. Add a Custom Success Event Name.
Add Attribution.
Assign the value of the Custom Success Event. Please note that this is only possible in US Dollars.
Select the expiration of the Custom Success Event in minutes, hours or days.
Select one of the options under Deduplication. This will set the amount of Custom Success Events to be counted per user.
- OPTIONAL: Populate External Pixel. You are able to populate an external Custom Success Event pixel. Check the box, select a platform and advertiser. Select one or multiple Custom Success Event pixels or create a new one.
Custom Event
The left part (Condition) represents the rules the Custom Success Event must apply to. By dragging and dropping or double-clicking on the elements you are able to create the rule. For an in-depth explanation of each of the data elements, including logic and filtering options, please see the data overview.
The right side (Configuration) enables you to further configure your rule. Add a Custom Event Name.
OPTIONAL: Populate External Pixel. You are able to populate an external Custom Event. Check the box, select a platform and filter by All (network-wide and advertiser-specific Custom Events), Network (only network-wide Custom Events) or select a specific advertiser. Select one or multiple Custom Events or create a new one.
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