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  • The app owner and <DMC> both use the same alias to identify the user.
  • All devices owned by a specific user (an iPhone, an iPad, an Android device, etc.) are identified by the same alias.
  • Aliases are used to create segments of application users, based on user-specific properties (as opposed to application-specific properties).




Note

Note the difference between aliases and tags:

  • Aliases are user-specific, and each user can only have one alias (shared by all the user's devices). 
  • Tags are app-specific, and you can assign multiple tags to the same device.

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The alias API will create an association between a user and a device

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