This section covers all information about the data attributes that will be collected by the the DMP Pixels.
Standard Attributes
An overview of what attributes (data) are being collected by default.
Key | Value | Info | API Identifier |
---|
Timestamp | 2016-06-09 04:47:13.000 |
|
| flx_timestamp |
Date | 06/09/2016 |
|
| flx_hour |
User ID | 3899573f-ff0e-4a80-4791-b96e060aa7ef | Mapp Cookie ID | flx_uuid |
Pixel ID | 11223 |
|
| flx_event_type |
Interaction Type* | 4 |
|
| flx_interaction_type |
Interaction Value* | 20 |
|
| flx_interaction_value |
Custom (Success) Event ID* | 1450 |
|
| flx_segment_dmp, flx_conversion_dmp |
User IP | 80.113.22.2 |
|
| flx_user_ip |
User IP Truncated | 80.113.22.0 |
|
| flx_user_ip_truncated |
Geo Country | NLD |
|
| flx_geo_country |
Geo State | NB |
|
| flx_geo_region |
Geo City | Eindhoven |
|
| flx_geo_city |
Geo Latitude | 52.500000 |
|
| flx_geo_lat |
Geo Longitude | 5.750000 |
| |
| flx_browser |
Browser Version | 51.0.2704.84 |
|
| flx_browser_version |
Browser Language | en |
|
| flx_browser_language |
Browser Language Country | uk |
|
| flx_browser_language_country |
Operating System | 3 |
|
| flx_operating_system |
Operating System Version | 3.11 |
|
| flx_operating_system_version |
Device Type | 3 |
|
| flx_device_type |
Device Brand | apple |
| |
| flx_site_domain |
External Pixel ID** | 56789 |
|
| flx_external_pixel_id |
Customer User ID | 77fac0a6765bc24d817a6e24803419de64b00c2a |
|
| flx_customer_id |
Server Side Fingerprint | 85be813dbc9bd0f81e76ea6eee37389074f76036 |
|
| flx_server_side_fingerprint |
External Data | |
|
| flx_external_data |
*This value is only populated for interaction events which applies on all successive pixel fires that are triggered by the enabled Interaction Tracking Modules and/or to the configured Custom Events and/or Custom Success Events. **This value is only populated in case the 'epx' parameter is included in a pixel URL that is implemented in an external system for piggybacking purposes. |
Module(s) Attributes
The following attributes will only be collected when the relevant On-Site module is enabled.
Standalone
Module | Key | Value |
---|
Browser Data
| Screen Resolution Height | 1080 |
Screen Resolution Width | 1920 |
Browser Resolution Height | 421 |
Browser Resolution Width | 1920 |
Page Height | 421 |
Browser Date | 2016-06-09 13:41:15 |
Browser Timezone Offset | -120 |
User Details | User Agent | Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/51.0.2704.84 Safari/537.36 |
External Data
Module | Key | JSON Example |
---|
Webform Input | name* | {"billing_company":"Mapp"} |
---|
Hashed Email
| email_md5 | {"email_md5":"9a93efa79aa9f5d35e14bc55a3e16dc4"} |
email_sha1 | {"email_sha1":"ccb9adde72603318101eee57f919ed4debc4a924"} |
email_sha256 | {"email_sha256":"cc779c04191c2e736d89e45c11339c8382832bcaf70383f7df94e3d08ba7a6d9"} |
Common Words | common_words | {"common_words":["sport","football","club","league","soccer"]} |
Average Price on Page | avg_price | {"avg_price":"33.17"} |
Clicked Elements | click | {"click":"<LI className=uk-button sport active> Foot"} |
URL Parameters | name** | {"utm_source":"adwords","utm_medium":"search","utm_campaign":"brand_awareness"} |
* It automatically assigns the name of the input field as key for this (new) DMP attribute. ** It automatically assigns the key of the URL parameter as key for this (new) DMP attribute. |