Description
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| Partner Name | Type | Custom Audience(s) | Lookalike Audience(s) | Activation | Removal Conditions | Click Tracking Pixel | Impression Tracking Pixel | ||
|---|---|---|---|---|---|---|---|---|---|
| AdForm | Demand Side Platform | Yes | Yes | Self-serve | Yes | Yes | Yes | ||
| AdZerk | Ad Server | Yes | No | Manual | No | Yes | Yes | ||
| AppNexus | Demand Side Platform / Supply Side Platform | Yes | Yes | Manual | Yes | Yes | Yes | ||
| Avocet | Demand Side Platform | Yes | Yes | Manual | No | Yes | Yes | ||
| BidTheatre | Demand Side Platform | Yes | No | Manual | -- | Yes | Yes | ||
| Mapp Empower (BlueHornet) | Email Marketing | Yes | Yes | Internal | No | -- | -- | ||
| eXelate | Data Provider | Yes | No | Manual | -- | -- | -- | ||
| Google Ads (Google AdWords) | Keyword Based Targeting | Yes | Yes | Manual | -- | Yes - using Google Tag Manager (No on YouTube) | Yes - using Google Tag Manager (No on YouTube) | ||
| Google Display & Video 360 (Google DBM) | Demand Side Platform | Yes | Yes | Manual | Yes | Yes | Yes | ||
| Google Campaign Manager (Google DCM) | Ad Server | Yes | Yes | Manual | Yes | Yes | Yes | ||
| Google Ad Manager (Google DFP) | Ad Server | Yes | Yes | Manual | Yes | Yes (using Creative Templates) | Yes (using Creative Templates) | ||
| MailChimp | Email Marketing | Yes | No | Self-serve | Yes | -- | -- | ||
| Mapp Digital - Email | Marketing Technology | Yes | Yes | Internal | Yes | -- | -- | ||
| Mapp Digital - Whiteboard | Marketing Technology | Yes | Yes | Internal | Yes | -- | -- | ||
| Marketo | Marketing Automation | Yes | No | Self-serve | -- | ||||
| MediaMath | Demand Side Platform | Yes | Yes | Self-serve | No | Yes | Yes | ||
| Openx | Ad Server | Yes | Yes | Manual | TBD | Yes | Yes | ||
| PubMatic | Supply Side Platform | Yes | No | Self-serve | -- | Yes | Yes | ||
| Sizmek (Rocket Fuel) | Demand Side Platform | Yes | Yes | Yes | Yes | Yes | |||
| Mapp Self-Service | Self-service HTTPS Integration | Yes | Yes | Self-serve | Yes | -- | -- | ||
| The Trade Desk | Demand Side Platform | Yes | Yes | Self-serve | Yes |
External Data Sources
| Partner Name | Type | Activation | Remarks |
|---|---|---|---|
| Audience Project | Data Provider | Manual | This integration requires an additional contract between the client and partner. |
| Digiseg | Data Provider | Manual | This integration requires an additional contract between the client and partner. |
| Grapeshot | Data Provider | Manual | This integration requires an additional contract between the client and partner. |
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For more frequently asked questions (including answers) regarding integrations check our FAQ Database.